Sustainability in the Cafea Group

The climate crisis is a challenge for all of us. Coffee cultivation is sensitive to climate change. Extreme weather events and rising temperatures can negatively affect crop yields. We therefore support climate-smart farming methods to adapt coffee cultivation to climate change. At the same time, we measure our emissions based on the Green House Gas Protocol and have set ourselves climate targets in line with the Science Based Target Initiative.

We understand that the current dominant linear economic model is not sustainable. Therefore, we strive for the optimal circular economy in our products. Circular economy is based on nature's model and we follow by being careful with our resources, using and prioritising renewable materials, increasing the recyclability of our products and avoiding waste.

Ensuring a sustainable supply chain requires close collaboration between coffee producers, manufacturers, retailers and consumers. In order for our private label coffees to become more sustainable and for us to promote living wages for coffee farmers, we want to work with our customers to support projects in the coffee origin. In doing so, we rely on long-term partnerships and joint commitment.

As a trusted partner to our customers, we work together to enrich the retail sector with sustainable products. 

Sustainability goals for the coming years

 We want to work together with our customers and suppliers to make a proactive contribution to transforming the global aims of the Sustainable Development Goals (SDG) into reality.

As targets to be achieved by 2023, the 17 Sustainable Development Goals of the United Nations also formed the basis of our seven focal points for the conception of our sustainability strategy. This covers five areas of action in the three fields of ecology, social responsibility and economy.


Reducing CO2 emissions and maximizing carbon neutrality in production by 2030.


Expanding resource-saving products through more material efficiency and recyclability


Enhancing long-term, sustainable customer and supplier relationships


Upholding due diligence obligations throughout the supply chain

Ear4U-Complaints procedure:

Together for a sustainable and better future for the coffee industry

Moving more together and collectively making a difference: The protection of human rights and the environment in the coffee supply chain are close to our hearts. That is why we have joined forces with other companies in the coffee sector under the umbrella of the German Coffee Association. Our common goal is to improve the sustainability of the coffee supply chain and to fulfil our due diligence obligations in accordance with the German Supply Chain Due Diligence Act (Lieferkettensorgfaltspflichtengesetz). With this goal in mind, the joint complaint procedure Ear4U was launched. Ear4U can be reached via online form, hotline and free app. Clear and comprehensible: Further information about the procedure can be found on the website



The CAFEA Group places paramount importance on the purchase of sustainably cultivated raw ingredients and the reliable assurance of seals.


Over 50% of the green coffee we purchase is certified by labels like Fairtrade.

ECOVADIS medal for DEK

ECOVADIS is one of the leading providers of sustainability monitoring in global supply chains.

Wi mook dat!

Sustainability is more than just a promise – the CAFEA Group rolls its sleeves up and expresses its sense of responsibility by getting involved in the Hamburg CSR campaign day Wi mook dat

Anne Kathrin Rothfos (daughter of Jan Beernd Rothfos) visiting the green coffee country of origin Vietnam.

Anne Kathrin Rothfos (daughter of Jan Beernd Rothfos) visiting the green coffee country of origin Vietnam.

I am delighted to be following in my father’s footsteps to continue and deepen his lifelong passion.

Anne Kathrin Rothfos, managing director

Do you have a query or issue to resolve?
Our team is happy to help.

Learn more

Visit our virtual showroom.

Learn more
Company History

As one of the leading producers of instant coffees, we look back with pride on the Hanseatic history of our family business. 

Learn more
CAFEA 1896